Platinum Plus Photographers
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Picturehouse concept & strategy
Objective: to provide a global marketing platform to promote the work of specialist and pre-eminent photographers and to create a social community for discerning picture buying professionals.
Philosophy: quality not quantity, best of breed, crème de la crème and less is more.
Marketing: we have access to thousands of picture buyers through our partnership with Bikini Lists. However, the intention is to secure the commitment of a small exclusive group of professional picture buyers to develop the concept.
Technology: we have partnered with Mainstream Data a leading technology supplier to provide the ultimate solution. We are looking to provide a social network, intuitive search and behavioural analytics. Initially hi-res downloads will come from partner’s sites, eventually we would hope to have a secure central data store from which to fulfil all transactions.
Pricing: our prime purpose is to secure realistic high value sales for rights managed usage. We want to integrate PLUS Registry features within the pricing structure.
Partners: we have 18 founding photographers who are featured on the home page. The intention is to create specialist content hubs for such genres as; sport, wildlife, travel, news, etc.
Curating: to maintain the highest possible standards of image quality we will adopt a rigorous editing policy. Within all subject areas we will appoint key individuals who will be responsible for this role. We shall also encourage picture buyers to identify their favourite images and photographers.
Global development: initially this will be a UK centric operation selling worldwide. However we would imagine that ‘hubs’ would develop representing other major countries.